ZIIST
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About ZIIST
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our story

ZIIST is not a brand.
It's a rebellion.

Brand Story

Built from

ZIIST was founded by Suhana and Zeba — a brand strategist and a sports physiotherapist who spent nearly a decade watching elite athletes wreck their recovery because nobody was talking about sleep properly. Not really.

We don't mask symptoms. We awaken healing. We cure roots, not branches. We honour the body's wisdom — its rhythms, its cycles, its deep divine need for rest. The Reboot started as a clinical experiment with transdermal magnesium post-training. It worked. So we bottled it.

ZIIST is powered by nature, guided by science, and built for people who refuse to compromise on what goes into their body or their night.

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What We Stand For

Three pillars. Zero compromises.

01
Science. No Compromise.
Every formulation is grounded in clinical physiology. If the science doesn't back it, it doesn't go in. No trend ingredients, no feel-good filler.
02
Unfiltered. Unapologetic. Unafraid.
We say the things the wellness industry is too polite to say. We are the only brand that will tell you that your hustle is killing you — and mean it.
03
Zero Hype. Zero Softening. Just Results.
Deep sleep. Genuine recovery. Waking up as a functioning human being. Not aspirational. Not a vibe. A biological result. The only thing that was ever the point.
Beauty outside. Strength inside. Mind awake. Sleep sacred. Healing forever.
SHUT UP & SLEEP
The people behind it

Two founders. One obsession.

Rajeshwari Kumari
Co-Founder & Chief Sleep Officer
Rajeshwari Kumari
Gen Z Co-Founder | Sleep Advocate | Brand Architect
The voice, the vision and the relentless WHY behind ZIIST. Suhana built the brand from zero — its tone, its Sleep Club community, its refusal to be just another wellness company. She is the public face and Chief Sleep Officer.
Zeba Saifi
Co-Founder & Head of Formulation
Zeba Saifi
Shooting Olympian | Sports Physiotherapist | Sleep Science Lead
Sports physiotherapist with 9+ years working alongside Olympic and Paralympic athletes at Reliance Foundation. Zeba's clinical rigour is the reason every ZIIST formulation is grounded in physiology — not trend, not marketing, not hope.
What We Sound Like

The only brand that will say it.

“Sleep deprivation is slow suicide. Stop bragging about it.”

“Your body is not a machine. Even machines need to shut down.”

“You don’t need more coffee. You need eight hours.”

“The hustle killed your sleep. Now your sleep is killing the hustle.”

“We built this for people who have run out of excuses.”

“Shut up and sleep. We mean it.”

The Journey

From idea to Sleep Club.

2022
The Question
Zeba begins experimenting with transdermal magnesium as a recovery tool for elite athletes. Consistent results raise a bigger question: why isn't this available to everyone?
2023
The Reboot is Born
First formulation of The Reboot developed and tested. Suhana joins to build the brand. ZIIST is registered. "Shut Up & Sleep" becomes the manifesto.
2024
Launch & the Sleep Club
ZIIST launches publicly. The Sleep Club community forms organically — athletes, shift workers, new parents, insomniacs. The brand finds its people.
2024
Full Sleep System
Zen PM, Crash Out, Night Mode, Sleep Bag and DND Plugs added. ZIIST grows from one product to a complete sleep ritual system.
2025
Reliance Foundation & Beyond
Zeba's clinical partnership with Reliance Foundation deepens the brand's sports science credibility. New formulations in development. The rebellion continues.
In the Room

Events, pop-ups & moments.

Ready to shut up & sleep?

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