
ZIIST sells both, so this needs to be straight rather than promotional. They solve slightly different problems and the evidence behind them is not equal.
Swallowed magnesium is absorbed mainly in the small intestine. How much gets through depends heavily on form — glycinate absorbs well, oxide barely at all.
Blood levels rise over a few hours, but raising blood magnesium is not the same as repleting tissue stores. That takes weeks of consistent intake, which is why oral magnesium works gradually rather than overnight.
The limiting factor is digestive. Unabsorbed magnesium draws water into the intestine, which caps how much you can comfortably take.
Topical products deliver magnesium chloride or sulphate through the skin as a lotion, oil or bath soak.
The proposed advantages are real and practical: no digestive route, therefore no laxative ceiling, and the option of applying it to specific areas.
On evidence, being honest: transdermal magnesium absorption is genuinely debated. Skin is an effective barrier, and studies attempting to show meaningful increases in blood magnesium from topical application have produced mixed results. Some show measurable change, others do not, and several are small or industry-funded.

For raising systemic magnesium status with solid evidence behind it, oral wins. That is the straightforward answer.
For a subjective sense of relaxation in a specific area — shoulders, calves, lower back — many people report topical works well and quickly. Whether that reflects magnesium absorption, the massage action of applying it, the warmth, or the ritual itself is genuinely difficult to separate.
None of those explanations makes it worthless. It does mean the active mechanism may not be the one on the label.

When tablets make more sense
You want to correct a genuinely low magnesium status
You want an evidence-backed, measurable dose
You tolerate oral magnesium without digestive issues
Cost per dose matters — oral is generally cheaper
You want glycine included, which comes free with glycinate
When lotion makes more sense
Oral magnesium upsets your stomach, which is common
You want targeted application to specific muscles
You already take several oral supplements and want to reduce the count
You want a physical wind-down ritual, which has genuine behavioural value for sleep independent of the magnesium
You have difficulty swallowing tablets

Using both
No conflict, and plenty of people do. Zen PM for systemic status, The Reboot in the evening as part of a routine.
If combining, count only the oral dose toward your intake target — the topical contribution cannot be reliably quantified, and pretending otherwise would be dishonest.

The verdict
For evidence-backed magnesium repletion, take a well-absorbed oral form with stated elemental content.
For a pre-sleep ritual with a plausible mechanism, no digestive downside, and targeted muscle application, topical is a reasonable and pleasant choice.
What topical is not is a demonstrably superior absorption route. Buy it for the practical advantages, not the absorption claim.
This article is for general information and is not medical advice. Consult a qualified doctor before starting magnesium, particularly if you have kidney disease.