ZIIST is not a brand.
It's a rebellion.

Brand Story

SLEEPY HEADS

ZIIST was founded by Suhana and Rajeshwari.

Your body is not designed to run on four hours and willpower. Every night you skip real sleep, you are choosing a slower death. Cognitive decline. Hormonal collapse. Immune failure. Cardiovascular breakdown. The Science is not subtle.

ZIIST was built because the world needed a brand that would say exactly that, and then hand you the solution. Sleep deprivation is not a grind. You are not hustling. You are decaying.

What We Stand For

Three pillars. Zero compromises.

Science. No Compromise.

Every formulation is grounded in clinical physiology. If the science doesn't back it, it doesn't go in. No trend ingredients, no feel-good filler.

Unfiltered. Unapologetic. Unafraid.

We say the things the wellness industry is too polite to say. We are the only brand that will tell you that your hustle is killing you — and mean it.

Zero Hype. Zero Softening. Just Results.

Deep sleep. Genuine recovery. Waking up as a functioning human being. Not aspirational. Not a vibe. A biological result. The only thing that was ever the point.

Beauty outside. Strength inside. Mind awake. Sleep sacred. Healing forever.

SHUT UP & SLEEP

The people behind it

Two founders. One obsession.

Co-Founder & Chief Sleep Officer

Rajeshwari Kumari

For an Indian shooter, sleep is the invisible training session — it sharpens focus, steadies the hand, controls nerves, and turns practice into performance.”

As an Indian shooting athlete, I spent years chasing perfection—one shot at a time. I realised that success wasn't determined only by hours of practice but by how well my body and mind recovered. Sleep became my biggest performance advantage. That realisation inspired Ziist. I wanted to build a brand that made quality sleep a priority, not an afterthought. Today, every Ziist product is created with the same mindset she brought to the shooting range: precision, consistency, and an uncompromising commitment to quality. Because every great performance begins with a great night's sleep.

Co-Founder & Head of Sleep CLUB

SUHANA AHMED

"Sleep isn't a luxury—it's the foundation of a healthier, happier, and more productive life."

Coming from a background in marketing and sales, I've always been passionate about understanding consumer behavior and building meaningful brands. Through my own journey, I realized that sleep is one of the most overlooked pillars of health. Poor sleep can impact recovery, productivity, mood, and stress, making it difficult to perform at your best. That's why I co-founded Ziist—to create science-backed sleep solutions that help people make quality sleep a part of their everyday lifestyle

What We Sound Like